Content marketing is a comprehensive term that incorporates a variety of elements including SEO. SEO and content marketing have changed the face of digital marketing world. SEO without content marketing is like a soulless body. In particular, SEO is actually strategized around content marketing because every website needs words, articles, substance, keywords, etc. In order to be successful, both of them must go hand in hand.

In this blog we’ll discuss how both SEO and content marketing overlaps and create a highly efficient Digital marketing strategy.

Why SEO and Content writing related to each other

A lot of people have questions about how SEO and content marketing work together. Do they work together, actually?

Yes they overlap. Putting SEO and Content marketing in separate boxes, assuming that they are two distinct concepts, is completely wrong. SEO states the requirements and content marketing fulfills them. Let’s discuss how SEO and Content marketing related to each other.

Keywords

The key element of SEO is to research and finding relevant keywords. Making use of the keywords and bringing them to the heading and body without keyword stuffing is content marketing, so that they are ranked higher in the Search Engine Results Pages (SERPs).

Quality content

Consistency is the key. For Content marketing and boosting SEO requires unique, fresh and quality content so that the website can get easily indexed and ranks higher than low-value and repetitive content. By creating high-quality, valuable content, you not only give your audience something better, but also increase your chances of being ranked higher in search engines. Content must be in a way that is understandable to the audience and solves a particular issue.

Link Building or Inbound Linking

Link back, link building and inbound linking is an important factor of SEO. SEO demands link back whereas content marketing introduces link backs. Every site owners dream is to get a huge fat DA of 98 linking to your site but this dream only comes true if you have an unleashing and killer content and let the masses link back to it. SEO without content and content without an SEO is meaningless and not practical!

Content marketing is an active verb with continuous action you just don’t do it and stop all of a sudden you have to do it and still doing and forever doing it. Content has no expiry so as SEO is, whenever you put a fresh content it is a reminder for google search engine and thus it boosts your SEO and brings your website or page on top of SERP. SEO and content marketing are not separate departments. In fact, they both need each other. Content marketing is only effective if the SEO is relevant. SEO and digital marketing are explosive together.

Author: STEPS