Introduction

Social media sites have taken the world by storm. They are used for everything from just staying in contact with friends and family, to shopping, browsing, and even work. However, social media is not without its faults. For those who have said goodbye to the days of one-on-one interaction and become attached at the hip to their phones, there’s a new technology being introduced: artificial intelligence (AI).

The ethical implications of using AI in social networks is something that should not be overlooked. What is the purpose of using artificial intelligence in social networks? According to the AI experts, it is a form of “everyday cooperation.” Do you want to learn more about Artificial Intelligence(AI)? You can check out learn AI in Kochi.

AI within the public sphere

The power and potential of AI has long been a topic of discussion and excitement within the public sphere. From parlor tricks that can beat humans at games, to self-driving cars that will soon safely navigate city streets, people are very aware of what AI can do. However, outside the public eye, Silicon Valley and Wall Street companies have begun applying next-generation technology to their own industries. In recent years, many companies have been trying to use artificial intelligence in social media networks.

The reason behind the use of AI in Social Media

The reason behind these corporations’ use of AI is to save precious time and resources when dealing with the masses of data provided by social networking sites. For example, one report concluded that Facebook alone hosts 2 billion active users and only 1.2 billion posts, a difference of over 900 million posts. With so many active users, it can be difficult for individuals to connect with one another. To combat this issue, the social networking companies are using artificial intelligence to help resolve their problems so that they can continue to grow as a business while providing easy access for all users.

Ethical questions that arise when companies attempt to use AI

However, there are ethical questions that arise when companies attempt to use AI in social networks. The fear of artificial intelligence coming to replace human interaction altogether is a common theme that runs through many discussions on AIs impact on the future. The fear of AI taking control over social networks is not entirely unfounded; many big tech companies are using AI to change the way we access information, but staying completely hidden behind the scenes. They do this by allowing their code to make decisions and set algorithms without informing people as to how these technologies work.

Unfortunately, this has caused many social media sites to become plagued with fake news, racial discrimination, and threats against their users. It is because of this that Silicon Valley tech companies have received unfavorable feedback from their users. For example, Twitter has recently been reported as the worst social networking site for online abuse.

Another ethical issue of artificial intelligence in social networks is the ability to share and access one’s personal information. Recently, it was discovered that Facebook allowed data-mining firm Cambridge Analytica to access 50 million users’ information without their consent. And it’s not just Facebook; these kinds of practices are being carried out by other Silicon Valley companies that use algorithms and AI to gain access to their users’ personal profiles.

Issues about what companies can do with data have become increasingly relevant in the past years due to this exposure of user’s personal information. The question of will users continue to trust companies in the future if they do not know how their information is used, is still a question that needs to be answered.

Artificial intelligence play a role in social media governance

Artificial intelligence will also play a role in social media governance, which is the management of content within online networks. The potential for artificial intelligence to work as an effective means for content moderation has become more and more evident. In fact, some companies are using AI as a way of identifying problematic content in order to prevent abusive and illegal content from being uploaded on their platforms.

AI will also be used as an important tool for fighting cyber crime and protecting data privacy within social networks. For example, in 2017, Facebook announced a new tool called “content reviewers” that would screen the links shared by Facebook users. This content review tool will be performed by an AI program that scans the content of the link to detect links that are inappropriate or abusive.

In addition, social media companies are moving towards two-factor authentication applications as a way of protecting user data from unwanted access. In this method, users must provide two forms of identification such as a password and a two-step verification app in order to log on to their account.

Conclusion

In recent years, many companies have attempted to integrate artificial intelligence into social media networks. According to AI experts, it is a sort of “everyday cooperation.” These companies are employing AI to save time and money when dealing with the vast amounts of data available on social media sites. Artificial intelligence (AI) is being used by certain firms to identify objectionable information and prevent it from being uploaded to their platforms. Artificial intelligence will also help with social media governance, or the management of content within online networks. In addition, social media companies are establishing two-factor authentication programs to protect user data. If you want to know more about Artificial Intelligence and Machine Learning, you can check out the best AI Training in Kochi.