AMP is a web component framework to easily create user-first websites, stories, ads, emails. It’s is an open-source initiative by Google for improving the mobile web experience by providing clean and instant-loading content.

In mobile devices static content pages take a lot of time to load. Even after the text becomes visible the pages continue to load including images & ads come into display. As a result causing discomfort experience for the readers as the view of the text keeps on shifting. This led to the improvement of the entire mobile content ecosystem for the benefit of publishers, designers & customers as a whole using AMP.

Google AMP aims to improve the experience of mobile users by better loading time and enhancing SEO. They are created by cutting down the amount of JavaScript and HTML that is used in creating the website. Our AMP developers are using the bare minimum amount of HTML and CSS for creating your accelerated mobile page design.

AMP which is basically a framework for creating mobile web pages consists of the three components:

• AMP HTML, which is standard HTML markup with web components.
• AMP JavaScript, which manages resource loading
• AMP caches, which serve and validate AMP pages.

AMP Vs Responsive Mobile Website

Accelerated Mobile Pages (AMP) and Responsive Web Design (RWD) both use the same basic building codes for creating a mobile page:HTML, CSS, and JavaScript.

Responsive Web Design is organizing and designing a website to work on any device, from a desktop computer to a mobile phone. RWD is focuses on flexibility.

The AMP Project is a web framework designed for delivering web pages to mobile users instantly. AMP is focused on speed.

AMP can work exclusively with an existing website; RWD would replace an existing website.

AMP now only works with static content like is news articles, blog entries, informational pages, and other published content, RWD can be used for any website like web forms and custom applications.

AMP is extremely important if you are targeting mobile device users. Right now there are more than 50% users who are surfing from their mobile devices. Being a business owner, it is extremely necessary to target them and give them better user experience. AMP website design provides quick loading time which reduces the bounce rate and retains the interest of your readers. This also helps you to generate more revenue through ad networks.

Author: STEPS