Benchmarking is the procedure of comparing our company against others in our industry or in the broader marketplace. Benchmarking is a form of competitive analysis that can be used to understand your performance in a specific market segment, relative to peers, to help you set growth goals and uncover industry trends.

Step 1: Define your keywords

We must use the correct keywords in a competitive evaluation. If you are requesting to use you as one of the keywords of company outings, probably branded, you may not even have any competition, let alone any sensible natural traffic to your website. An example: if you’re offering’ holiday accommodation’ but you’re using the keyword ‘ holiday cottage’ then you’re selling yourself short. Specify and fit

 Step 2: Analyze these Keywords

Once you have defined the keywords you’d like to check against your competitors, the next step is obvious: do a search for these keywords. See who your competitors are by writing down who ranks higher than you selling.

If you are on page two in Google and want to do a competitive analysis with the number one, there is probably a lot to gain. But you should probably accept the fact that your rankings will go up step by step, and that the high ranking web pages, depending on the keywords, might have a higher marketing budget than you to back their ranking strategies. 

Google Trends will inform you which keywords have more traffic for your company in the target markets and (free / paid) instrument such as Ahrefs.com and Searchmetrics.com will offer you even more perspective into keywords.

Step 3: Check technical differences

You need to check an amount of things to determine which aspects of your competition are ahead of you. After listing the keywords for which you would like to perform this evaluation, the next stage of your competitive analysis is to see if there are any technical differences.

There are so many methods to check your web velocity, which we have already mentioned quite often, like the velocity instruments of Pingdom and Google. No need for me to clarify all that again. But, in a competitive analysis, velocity insights will inform you if there is a enormous distinction between you and your primary competitors in terms of serving the website and the difference in user experience that goes with it. The quicker the site, the happier the visitor, the better the search engine.

Mobile site

A good mobile website aims to get your visitor to the right page as soon as possible. This has to do with velocity, choosing on top assignments on your website, and having a clear and pleasant branded design. Go check your competitors ‘ websites and see where they obviously outperform you. Test this, using for instance:

• Google’s mobile-friendly test
• Quick screen previews for multiple devices
• Mobile usability test in Search Console
• Ready.mobi Test for mobile devices (premium benchmark test available)
• A Google Lighthouse audit will give you even more insights.

Step 4: Compare UX

Great UX allows for better time-on site more page views, and reduced bounce rates. I’m not going into this too much here, as I believe you should first concentrate on other items in a competitive analysis, but I wanted to highlight two stuffs: call-to-action and contact.

Call-to-action

An excellent call-to-action is helping any site. Whether it’s to drive sales or commitment, every website requires a correct call-to-action. Just go over some of the websites of your competitor and see how they went about it. See if you can get some thoughts and enhance your own call-to-action. Oh, and remove the background slider and/or video. It’s not a call-to-action. That’s no call for action.

Contact page & address details

Your contact page and information of your email could be the end objective of a trip to your list. If so, inspect how that website was produced by the contest. For example, have they added organized information? Is there a type of touch? Did they create finding this information simpler than you did? If comparing this sparks some excellent thoughts, adjust appropriately.

Step 5: Perform a backlink analysis

Last but not least: if everything seems fairly the same and there is no logical way to justify why your rival surpasses you, it might just be that the other website has much more appropriate connections than you do. For this, you would have to visit Ahrefs.com, Moz’s OpenSiteExplorer or, for example, Searchmetrics.

Follow-up on your competitive analysis!

At this stage, you understand the primary distinctions between the location of your competitor and your site. This is the time when you begin to prioritize optimizations and get to work. First, take care of low-hanging fruit and solve ASAP stuff that is readily resolved. Next, determine what problems might have the greatest effect on your rankings and fix them as well. If you’re a regular visitor to this blog, you won’t have any problems with it. First, I would go for any pace and material problems and attempt to get some more backlinks in the system. In Our Digital Marketing training, You Can Learn About Benchmarking and How it is Important for you to Maintain Higher Rank in Search Engines. Steps providing the best Digital Marketing Training for you.