It is critical for brands to have an online presence in today’s world. Businesses, on the other hand, frequently fall into the trap of simply posting on social media for the sake of it, or of spreading their efforts too widely in an attempt to be present on every feasible channel. Both methods can result in a significant loss of time.

Instead, focus on ensuring that your business has a strong presence on the social media channels that your target demographic uses. A social media audit can help you figure out which platforms and types of content are most effective.

We’ve prepared a free Google Sheets template to assist you with your social media management audit. The best strategy is to utilize this spreadsheet in conjunction with one (or more) of the social networking tools listed below. The majority of these tools will provide you with the information you require to complete the required information about your greatest posts.

You can join an online digital marketing training in Kochi to learn more about these Tools.

What Does “Social Media Auditing” Mean?

In a nutshell, social media auditing is the process of making a list of all your social media accounts and including as much information as possible about them. This data will help you determine whether the social media channels on which you’re engaged are appropriate for your business and whether your individual profiles are well-managed. This activity will also assist you in identifying any out-of-date or unofficial social media pages that use your company’s name.

5 FREE AUDIT TOOLS FOR SOCIAL MEDIA

1. Socialbakers

There’ll always be competition in the marketplace. That’s what adds to the excitement of the social media bubble. However, not knowing what your competition are up to might be daunting. You can use Socialbakers to see where you stand in the competitive social media scene. You may also get detailed performance quadrant data from Socialbakers to see how effective your ad approach is.

There are numerous more advantages of using this tool, such as running an influencer search by region, which will help you identify top Instagram performers in specific areas.

“Twitter, Facebook, Instagram, Pinterest, YouTube, and LinkedIn are among the social networks that link with Socialbakers.”

2. Klear

Klear is a social media analytics, influencer marketing, and competitive intelligence platform.

The following are the three most important analytics tools to consider:

• Facebook Page Analytics
• YouTube Analytics
• Bloggers Analytics

You can also look up your own Facebook handle to see how well your influence, engagement, total fans, and top content are performing. You might also look up your competition to discover what material has worked best for them.

However a demo is required to access the search bar on YouTube and Bloggers Analytics, you can use a few successful YouTubers and Bloggers as examples to get ideas for your own top content.

If you’re planning an influencer marketing campaign, Klear is the ideal platform because it allows you to use influencer tools to find and analyze influencers, which you can then compare to your program to decide your campaign’s most valuable influencer.

You may also find and target influencers or bloggers all around the world, so you’re not confined to a single region.

“Twitter, Facebook, Instagram, and YouTube are among the social networks that operate with Klear.”

3. Followerwonk (Exclusive to Twitter)

With Followerwonk, you can take your analysis to the next level. You’ll be able to learn more about a Twitter user’s followers who you’re particularly interested in using this tool. The technology divides individuals into different demographic groups based on gender, geography, Twitter engagement, and other factors.

So, why is it beneficial to conduct research on the followers of other influencers or brands? It’s possible that you believe a specific account has the ideal audience for your product or service, and you’d like to learn more about the followers’ behaviours and habits. The first step in understanding your audience’s online presence, actions, and interests is to learn about them.

4. Likealyzer (Exclusive to Facebook)

This software, often known as your “personal Facebook advisor,” is a terrific method to help your business grow on Facebook. Likealyzer translates raw Facebook analytics into a concise report in a matter of seconds. All you have to do is search for your own Facebook company page and press enter… no need to login in! The report then gives you a high-level overview with a few bullet points, highlighting what you’re doing properly and improperly on the page.

Then you’ll get an in-depth but easy-to-understand report that explains what activities you need to do to improve your ‘LikeRank.’

5. Tailwind

Tailwind is largely used to save time scheduling to Pinterest and Instagram, and it also offers actionable analytics. The ‘Post Inspector,’ for example, is a free function that lets you analyse the performance of individual Instagram or Pinterest posts over time, as well as filter and sort for insights using hashtags, keywords, date ranges, and even image filters!

Check the best internet marketing training in Kochi in order to upgrade your skills in Audit Tools.