Digital Marketing Jobs or a Digital marketing career in 2021 is a dream of many graduates, but it’s important to understand why this career choice has been hyped and is it worth doing a digital marketing certification or digital marketing course?

Here is a blog to help you understand the field better.

With the rise of Internet users and its demand, Digital Marketing has now become the need of every hour, with most individuals and organizations trying to cash in careers and opportunities in the field. The world of advertising is the driving force of sales through the internet and by implementing the new trends in digital marketing for your services and products, this actually now has become an extremely vital facet today and that’s why it is one of the best sought-after careers today.

Wondering what’s digital marketing in India after Covid? Is it going to rise or is it going to decline? Especially because of the Covid-19 situation, businesses need to leverage digital channels such as social media, search engines, email, and websites to connect with current and prospective customers.

Know what you want, but do not know how to start? Digital marketing training in Kochi has transformed many careers through online, offline, and on-demand mediums. There are certain questions you surface very often when considering a career option, and that’s why STEPS Kochi brings you this topic that discusses the concept and talks about choosing a digital marketing job role as a career option!

Digital Marketing Executive

A digital marketing executive looks into the online marketing strategies for the organization. They plan and execute digital marketing campaigns, and maintain and supply content for the organization’s website and respective official social media accounts.

Develop and manage digital marketing campaigns

• Manage company/organization’s website
• Optimize the content for the website and social media networking channels.
• Track and analyze the website traffic flow and create internal reports regularly
• Identify and fix any error in online contents
• Attend networking events and product launches.
• Identify and implement new digital marketing trends developing to stand up with the market pace.
• Work on SEO of the website pages.
• Promotion of products and services of companies in the digital space.
• Execute social media strategies to improve KPIs, tweets, likes, shares, etc.

Digital Marketing Manager

• Develop, strategize, implement, and manage marketing campaigns for the promotion of the products and services of a company.
• Enhance brand awareness in the online space.
• Drive website traffic and gain leads.
• Evaluate, measure, and understand the origin of traffics to the website.
• Implement new digital technologies to optimize marketing campaigns such as social media, email marketing, and display & search advertising using web analytics tools.

Search Engine Optimizer – SEO Executive

• (SEO) Specialist analyzes reviews, evaluates and implements, changes to websites so we optimize them for search engines.
• Test and implement testing various search engine marketing techniques timely.
• in-depth knowledge of keyword research
• Ability to understand and do the SEO copywriting

Social Media Marketing Expert

• Deliberate strategy and planning, and social media goal-setting.
• Bring the brand identity, visibility, awareness, and online reputation.
• Content management (including website)
• SEO (search engine optimization) and generation of inbound traffic.
• Generating leads and sales.
• Online Reputation management.

Search Engine Specialist/Marketer – SEM Specialist

• To achieve maximum ROI in paid search campaigns, execute the tests, collect and analyze the data, identify trends and insight.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
• Optimize the copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discoveries, optimization, and expansion
• Research and analyze competitor advertising links

PPC Manager

• Take part in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Reduce the risk of click fraud
• Keep abreast of PPC and SEM trends

Whether you choose a career in any of the above, you need effective training from a digital marketing training institute in Kochi. Because of COVID-19, we’d recommend you to take up an online digital marketing course as it allows you to learn the in-demand skills from the safety of your home.