In Simple Data Analytics in Digital marketing is the tools that are used to analyze and report the data that is collected through the digital platforms where your brand makes a presence. These Social media platforms include Facebook, Instagram, Linked-in, and so on.

The main importance of Data analytics in digital marketing is that the internet is a much bigger world and to get better day by day there is a quite hard complex process. So you want to be focused on things that you don’t waste resources on things that don’t work. The benefits of Data analytics in digital marketing are as follows;

• You can understand the exact audience.
• You can retain exact customers.
• You can increase the customer lifetime value.
• You can actively relate to customers.
• You can deliver the right message at the right time.

Data analytics in Digital marketing is twofold, first, it’s to understand the customer journey, and second building a great strategy from what we learn and analyze. The primary four types of data analytics in digital marketing includes

• Competitive landscape analytics – It helps in tracking how competitor attracts, converts, and retain customers.
• Customer behavior analytics – It helps you understand the exact behavior of a customer.
• Performance analytics- It helps you understand how well your brand is performing in critical platforms like Google and Instagram.
• Predictive analytics– It helps you track and understand the next move of your customer and it lets you deliver the right message.

Analytics gives more clarity to things and it gives you the exact picture of where things going well and where things are not working out. Online marketing cannot be effective or productive unless you don’t have a perfect data analytics strategy. Keep updated on the data analytics associated with your organization and analyze instantly that will help you drive better results in business. Some of the popular data analytics tools in digital marketing include Google analytics, Basic social media analytics, Free limited versions of paid tools.

Summarizing the fact data analytics plays a lead role in driving better results in digital marketing and it’s quite a proven fact. When you get trained in a digital marketing course, It’s too important to understand and learn about Data analytics. There are several digital Marketing training in Kochi provided by the famous digital marketing training institute in Kochi that will help you begin with a digital marketing career.

Author: STEPS