Are you are fresher in the Digital marketing industry? If yes! attending interviews can be a daunting experience. You need training as well as hands of experience for cracking all the interviews that relate to Digital marketing job titles.

So if you need some practical experience before you start your career and business in this sector, then getting digital marketing training or an internship will be your answer.

If you would like to learn digital marketing courses in Kochi, STEPS Kochi is the best place to raise your career with practical knowledge and hands-on experience in live projects.

Considering, if you are shortlisted for the interview and wondering about the sort of questions that are asked in the interview process, here are some important questions to be prepared.

What are some of the most top 5 ways to increase the traffic to any website?

To cater to individual results from digital marketing techniques, the top 5 ways are subjective but can increase the traffic through some of the well-oiled techniques which are regardless of any business website.

• SEO interlinking
• Content marketing
• Paid marketing
• Email Marketing
• Volume-based catering

Where all can be keywords used to drive more traffic?

Coming in SERP is never too tough if the strategies inside your website are done properly. The appropriate usage of keywords in the website should be taken seriously to bring more traffic.

Keywords can be used in a variety of ways.

• Web page title
• Webpage URL
• Meta description
• Website content headings

Can you state some methods that will increase and improve the conversion rates?

When asked about conversion rate, we must never forget the concept that it is the ability of you catering your services to your audience through proper channels through digital marketing.

When discussing conversion through a website, we must never forget to customize the functionality of the website to the simplest way. So to improving the conversion rates through the website, one can do changes in the visual aspects, page layout, and functionalities altogether.

What is the difference between SEM and SEO?

Well most of the time, people don’t know the main difference between SEO and SEM.

SEM stands for Search engine marketing which is used to gain traffic to the website by purchasing the advertisement and promotions on various search engines.

SEO stands for Search engine optimization which is more primarily focused on giving results to the ranking of the website on search engines.

What is the click-through rate?

The number of times anyone or someone visits your website through an advertisement, promotions, or an event is click through rate.

Define a life cycle of a shopper on the website.

As soon as a shopper lands on a shopping website, the main aspect they would be searching for a product that will make interest in them.

And if something interests them, they might interact with the website to check for the price, quality, and details. This interest will make them cart the item and eventually they become sales. This action will successfully make them do the transaction

Can you rate yourself on a scale of 1‐10 depending on your proficiency in Digital Marketing?

With this question, the interviewer is trying to understand the grasp of your understanding of the subject. This will also check the knowledge, experience, confidence, and spontaneity.

So never fail to be truthful to whatever you are been questioned. Being honest with your interviewer is very important here.

What is your knowledge of viral marketing?

Viral marketing involves the visitors who are interested in sharing details and information about a brand, product, or company makes it a very effective form of marketing that will help in getting more visitors by word of mouth and through this, it will create tremendous growth to the product.

What are the steps to avoid the ranking penalty in SERP?

To answer this question, you must understand that the interviewer is trying to analyze if you are bothered by the right way of doing the digital marketing for the SERP.

You can answer it simply. Avoid websites with a bad ranking which also says to avoid the website with a low domain rating.

• Try to keep the content more fresh and free from plagiarism
• Try to avoid redirects through refresh meta‐tags

There are tons of digital marketing questions that are relevant when you attend interviews and the most important resource is your experience in digital marketing.

So to stay on top of this field, you should develop a strong understanding of the strategies that will work for each business domain.

STEPS Kochi gives the best digital marketing training in Kochi and is here to empower you with the skills you need to adapt, grow and succeed in a rapidly changing world.