By formulating a guiding strategy, digital marketing will be able to do untold wonders for your business. Yes, there’s no doubt that digital marketing can be used effectively to boost your successful leads and website rankings. That is, you can expect success if you are able to engage people into your site affordably and reliably by following some major digital marketing strategies. To the ones out there who don’t consider digital marketing as effective, remember it is the finest way to get quality traffic to your business provided you know how to conduct it properly.

As we know, the kernel of a successful digital marketing campaign is at the intersection of keyword research, unique content and targeted promotion. However, it is to be noted that efficacy of digital marketing strategy is evolving over time and so it is wise to keep the marketing strategy fresh.

As you put together plans on the strategies you need to adopt in 2017, here are some marketing tactics to test if you want to take your strategy to the next level.

1. Live Streaming

Live streaming, the natural extension of video marketing is opening up an absolutely new world of interactivity. It is no more expensive than a conventional video marketing.A stable internet connection, a good camera that can shoot in HD quality are all you need to live stream.

Look behind the scenes:

Customers want to know what’s going on behind the scenes, how their favorite brands do things. With live stream, it is done easier! For example, if your company has announced any latest product, show its demo. Also, you can introduce them to some of your staffs in real time; show them around the office to make the audience feels more connected to the brand.

Before you go live, make sure that you announce your live stream in advance so as not to miss any users.

2. Outsmart your competition
There are some really clever ways to disrupt your competition and steal some sales. Yes, strike back at your competitors!

Let’s look into what those ways are:

Create impressive YouTube ads and you need to target your ads in such a way that people see your ad first whenever they search for YouTube videos of your competitor.Create G-mail Ads so as to target people who have received emails from your competitors.Track your competitor’s Twitter followers, make a list of the same, upload it to your Twitter ads and start targeting them.Be creative, don’t forget to mention about what differentiates you from your competitors thus giving them a compelling reason to switch or buy from you instead.

3. Mobile > Desktop

By 2017, it is expected that mobile usage will totally prevail desktop usage by a large margin.
It’s estimated that more than 2 billion smartphone users are there in the market. And so the websites now need to be optimized for both mobile and desktop viewing. Google is now slowly tracking out those websites that aren’t mobile optimized to make sure that the user gets better experience with every site they visit.So for 2017, remember to spend a little more of your advertising budget into mobile marketing.

4. Relevant Content

Content continues to rule in 2017 too! What prompt the customer and pushes them to subscribe to your email list is relevant content or personalized content. Content with errors, thin content or duplicate content can really hurt you.The content needs to be well-written, keyword centric and highly interactive where users spend a good amount of time digesting and consuming that content.

“The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.” Joe Pulizzi, Founder, Content Marketing Institute

5. Snapchat Advertising

Snapchat is now far more than a way for people to send occasional selfie and share short-lived content. Yes, things have changed! Snapchat now has over 150 million users which make it bigger than Twitter. Snapchat has been updated and let’s look into the new features which brands can effectively utilize for promotion.

Sponsored geofilters:

With Snapchat’s new feature, sponsored geofilters, brands can design their own geofilters and they can choose when and where to enable them.
With this new feature, brands can use logos and trademarks, something that has not previously been permitted with community geofilters.

Sponsored stories:

Snapchat introduced the ability to create sponsored ads or stories. The sponsored stories are full screen and if the user has sound turned on, it plays sound automatically.Advertisers can send users to longer videos, articles, or an app install directly from the ads.

Developing an effective digital marketing strategy is a matter of staying alert of the fresh trends that can attract new eyes, remember there is no hard and fast rule when adopting practices. Everything depends on your business and what works for you. Which strategy you should target depends on these three mentioned factors.

Start implementing the discussed tactics in the blog. Get to know more on digital marketing strategies and its best implementation techniques from a well established digital marketing training institute in kochi. watch your digital marketing success soar in the year ahead!

Author: STEPS