We’re all always on the lookout for new information. That is why search engines exist: to make our lives easier and to satisfy our insatiable desire for knowledge. We now have access to an enormous amount of information at the push of a button thanks to search engines. It’s difficult to picture life without such ready access to information. Google has grown so closely associated with the internet that it has become a verb. Understanding user behaviour and internet search patterns, as well as how to optimize your website to get the most out of your resources, can all be learned by digging into these Google search statistics. Alternatively, they can be interesting if you’re searching for some quick Google search statistics. Learn more about this in SEM Training in Kochi.

let’s get started with the top 5 Google Search Statistics that you need to know for 2022:

Google is the most popular website on the internet.

The fact that Google is the most viewed website is unsurprising. To put it another way, Google has been visited 89.3 billion times in the last month (Similarweb, 2022).

Google is used by billions of people every day to do their everyday searches. But, in addition to being a search engine, Google offers a variety of other services. This includes Gmail, their well-known email service, as well as Google News, Google Shopping, and video and image hosting.

Another interesting data is that around 16.3 % of Google’s organic traffic in the United states comes from people searching the term “GOOGLE”.

The market for search engines is dominated by Google.

Given that Google is the most visited website in the world, the following statistics won’t be too surprising. The search engine market is dominated by Google.

In reality, Google has a 91.9 percent market share as of January 2022.

(GS Statcounter, 2022).

Let’s put this statistic into context by comparing Google’s search engine market share to that of other popular search engines. Bing has a market share of 2.88 percent, while Yahoo! has a market share of 1.51 percent. YANDEX comes in second with 1.27 percent, followed by Baidu with 1.16 percent.

All other search engines have struggled to compete with Google since its inception in 1997. Google has retained a large proportion of the search engine market during the last decade. It also makes the majority of its money through advertisements.

However, Google has expanded its offerings to include mail, productivity tools, mobile devices, and other services over time.

How Frequently Do We Use Google?

Without even looking at this statistic, we can see how dependant we are on Google. We use Google to find answers to our questions several times a day. To be more specific, 84 percent of respondents utilize Google three or more times every day (Moz, 2019).

In the last few years, Google search has seen a lot of modifications. Google has also introduced a slew of additional features to the standard search results that we used to get a decade ago. Thanks to Featured Snippets, or Knowledge Panels, many rapid searches are now answered even faster. We get better results for what we’re looking for in terms of videos or photographs, which may or may not have been the first pick of searches.

Google took it a step further by introducing the “People Also Ask” boxes, which allow users to dig deeper into their original query by displaying additional questions that might be relevant to them.

What is the most popular Google query?

So, we know that people use Google a lot, but what is the most often searched phrase on Google? As of October 2019, the most searched keyword on Google was Facebook (Ahref’s, 2019).

Unsurprising, branded searches are at the top of the list of most searched keywords. YouTube is the second most popular search phrase, followed by Amazon. The top three most frequently searched queries on Google each receive over 100 million searches every month. This search volume reflects the number of times a keyword is searched on Google in a given month. However, because the search demand for many keywords varies from month to month, the figure is derived as an annual average.

Importance of The First SERP Page

If you’re looking for something, you’ll probably stay on the first page of Google. In fact, 90% of Survey Respondents stated that they were more likely to click on the first set of results (Searchengineland, 2018). If you don’t find what you’re looking for on the first page, you’ll probably change your query rather than going to the second.

According to the same report, 60% of mobile users are “extremely inclined” to click on the first two or three search results that appear. This is putting a greater emphasis on the importance of organic rankings. You want to rank higher for a variety of reasons, the most important of which is to increase your user visibility. You should aim to be on the first page of Google SERP’s, especially if you’re a business. By going beyond Google’s first page, you substantially reduce your visibility. Dig more depth into the digital marketing training institute in Kochi to learn more.