The competition for the reader’s attention grows as new businesses spring up every day. Invest in SEO as a long-term lead generation tool and remain on top of the latest SEO trends in order to avoid getting left behind.

Voice search: People search how they talk

Voice search allows the user to search the web, a page, or an app using a voice command. In a broader definition, voice search includes the query of open-domain, keywords on any Internet information.

The snippets featured continue to dominate the search results

A featured snippet is a description of a user’s query response, which is shown on top of the results of Google searches. It is extracted from a website, and includes the title and URL of the page

More brands will use SEO influences

Social media influencers are individuals who have built a reputation for their knowledge and expertise on a particular subject. They make regular posts on their favorite social media channels about that subject, and generate large follow-ups from enthusiastic, interested people who pay close attention to their views.

BERT Remains Here

The BERT (Bidirectional Encoder Representations from Transformers) algorithm is a deep learning algorithm concerning the processing of natural languages. This makes a computer understand what words mean in a sentence, but with all the emotional nuances.

People want interactive and digital experiments

In order to improve the customer experience, 44 % of companies have moved to a digital first approach. While the changes led to revenue growth, 56 % of CEOs said. Page load speed is a key ranking factor.

The new king of content will be Video

Google loves video. It is a critical part of your Digital Advertising and SEO strategy. The video is 50 times more likely to appear on the first page of SERP than a plain text web page, according to a Forrester Research. Interestingly, the video includes 62% of universal Google searches.

Searchrankings will be determined by the Content length

Only high-quality content will help you beat the contest to ranking on the first page. But alongside consistency, you’ll also need to remember quantity. There are plenty of claims about a blog post’s ideal duration. Evidence reveals that the top 10 results have an overall length of at least 2000 words.

Mobile search will continue to take over

87 % of internet users use mobile phones and 40 % of mobile phone transactions. To boost the mobile search experience, Google switched to mobile-first indexing on July 1, 2019. If you haven’t built for the web, you can’t get far on search engine results.

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