Since its launch in 2010, it has grown to become the most profitable media platforms.  Currently is the top photo and video sharing network, where 80% of users follow at least one business, with more than 200 million visiting as least one business profile every day.  Users following more accounts, watching more stories, Stories have exploded in the last couple years, with over 400 million people watching stories every single day.

Although Facebook still dominates in social media platform space with 80% of US population using it on a daily basis, is fastly catching up and is currently being used by most of the US population daily.

When Facebook acquired them way back in 2012 at the cost of more than 1 billion, nobody thought that it would become a huge video and photo sharing platform as it is today.

In 2018, revenue forecast set to double, reaching $6.84 billion. It clearly shows that’s a powerful network that cannot be ignored.

Instagram Story stickers provide us a free, easy, and fun way to engage with our followers and get them invested in our brand, content, and products. They are provided to attract our followers and to help our brand to reach to maximum length. 2019 will be expected to come out with more widget stickers like the Countdown, Questions, or Polls stickers to help brands engage with their followers through stories instead of feed posts.

Promote Your Business

Promoting your basic posts isn’t the same as running an ad campaign. But it is your better shot at getting content to stick out from the crowd.

Shopping features and product tagging

It’s set to introduce new shopping features in 2019. These new shopping features aim to bridge the gap for markets who want to use this platform as a marketing tool to also use it as an e-commerce channel.

The new feature which is being a trend in the year 2019 are the shopping stories where you can find a bag icon which directs you to purchase the product of your taste directly from the Instagram stories, helped advertisers to place a shopping bag icon on any product or service that they are promoting. With this option, the product owners have an option to target and attract their audience by clicking the shopping bag icon and view product image, information, and link will be provided which directs you to the website to buy the product.

With more than 400 million users using Stories on a daily basis, advertisers can take advantage of this marketing feature to connect with their target clients.

Influencer marketing with nano-influencers

Influencer marketing is quickly becoming main stream as most brands see it is as one of the better ways to reach out to their target audience.

Most of the consumers trust recommendations from individuals (even if they don’t know them) more than brands. Using people who are trustworthy, reputable and likable is a great strategy to get used to market your brand.

Nano-influencers are markets secret weapon. Nano-influencers have a much smaller following of around 4,000 but have a niche following. They represent a typical friend or buddy persona, and also they’re very good at media. These types of people can help us to get a huge reach in Instagram because of their followers; these type of influencers can spread our brand to a huge band length giving us a profit for our brand in the industry.

Although their following is much smaller than compared to a celebrity, their community is more engaged. Nano-influencers are able to engage up to 8.7 % of their following while the engagement % of celebrity influencers, who have more than a million followers, is only 1.7 %.

Micro-brand marketing

The main aim of it is to ensure that brands market their services or product to relevant people who are looking for those particular products or services.

Therefore, if you want your brand to thrive on in 2019, then you need to start acting like a local business. This means all your marketing efforts should target the local market you should create an awareness between the localities provide a demo of your product through Instagram video which creates an awareness of your brand within the local people this can be opted to oppose the  international market.

Advanced Measuring tools

Before you even plan your marketing budget, use advanced measuring tools to measure your performance.

If you want your marketing to be successful on 2019, then you need to use advanced measuring tools to track your overall performance as well as comparing your efforts against top competitors. This way, you can quickly understand whether your marketing strategies are working or  not, then you can concentrate on the areas that you need to improve.