Here are some email marketing insider tips for 2022. Let’s check the blog for the best email marketing tips.

Clean up your list

We can achieve open rates that are greater than 30% by doing this. What do you believe Gmail and Hotmail do when you keep sending emails to recipients who don’t open them? It was placed in the spam folder. Even if they didn’t click spam, they still added it to the spam box. In order to prevent your emails from ending up in the spam folder, please make sure that you receive and read any emails we send you.

Use casual subject lines

In our test, it typically raised open rates by 12%. To put it another way, if someone genuinely used good subject lines.

Utilize your email list to increase your social media following

When someone sees or interacts with your brand 7 times, they’re much more likely to evangelize you. It just aids in your growth and helps you create that brand. You’ll gain more engagement and followers across all of your social media platforms by doing this. You’ll always be in front of them, giving you the opportunity to market to them.

Follow up

Follow up when customers add items to their shopping carts but don’t finish. This typically lowers cart abandonment rates by up to 18%.

Keep your emails short and to the point

We discovered that emails under 200 words in length tend to have a click-through rate that is seven to 38 percent higher. That is a significant difference. Therefore, keep your emails brief and to the point, rather than making them extremely long.

Send your emails early in the mornings

We discovered that sending your emails at around 6 a.m. for the time zone that your subscribers are in increases the likelihood that they will be opened because you will be at the top of their inbox when they check their email first thing in the morning rather than at the bottom. If you’re at the bottom, they put a lot of effort into getting to the top before stopping and finishing. So, send them out before your local time. We frequently discover that 6 a.m. is the optimal time.

Even when you are selling, add value because it attracts greater clients

Try to generate more of their revenue from emails. You should advise your customers on the best exercises to do and how to improve their health while using your products.

Resend to unopened

Your open rate will normally increase by an additional 8% as a result. We can continuously do this. If we send our 100,000 emails and only 25,000 or 30,000 of them are opened, we know that if we resend to all the unopened emails and tweak the subject line, we can get about 8,000 more people to read the emails. Change the subject line; that’s the key. It doesn’t work as well if the subject line is left unchanged.

Add countdown timers within your emails

The past several times we did it, we observed an increase in sales of about 19%. Now, you should only use this strategy when something is genuinely running out and being sold as part of a promotion.

Therefore, if the promotion lasts indefinitely, we wouldn’t add a countdown timer to the email; however, if the promotion lasts for 24 hours, we would do so because it is effective.

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