Growth and popularity of Instagram have exploded over the years, reaching an all-time high by the end of 2019. Today, Instagram has over a billion users and less than 35 are 71 percent of them. Instagram has made people hooked on to their phones, with their posts, discovering feed, and IGTV. Also businesses used Instagram extensively to meet their customers and discover their products.

Bridging the gap between buyers and sellers, with sponsored ads, influencers, and product labeling, Instagram has provided companies new ways to reach their consumers. Shopping and selling on the platform became a victim after Instagram pushed into eCommerce. And now we’re talking about shopping tags, internal Instagram checkout, shopping influencers, and product stickers for stories.

Social media analysts often say that Instagram will look more like Amazon or Shopify in 2020 and years to come and make greater efforts to grow with regard to eCommerce. The Instagram Shopping’s primary goal for the coming years is to render one-channel shopping experience for users without steering it to external websites.

Looking at what Instagram has in store for everyone in 2020, in this article we can see the rise of Sponsored Shoppable Posts expected Instagram market for 2020. Instagram releases shoppable posts as they tend to play a greater role in e-commerce. Instagram will launch supported shoppable posts for companies on Instagram from the beginning of 2020. This will allow Instagram brands to create advertisements that look exactly like organic shoppable posts to improve platform conversions. it is a native integration that makes it easy to tag and shop products directly from your organic Instagram posts. The ad’s familiarity with a normal post would improve the ad’s scope and dedication. You may have seen this feature on your feed before, since Instagram and Shopify have been testing the feature since late-2016. This ad is going to roll out soon and we can expect other businesses in the coming year to build funded shoppable content.

5 Tips for Boosting Sales with Instagram Shoppable Posts

1. Tag your old
2. Create at least 9 shoppable posts
3. Take advantage of user generated content
4. But don’t overdo
5. Look deeper into your analytics

STEPS will furnish you with the Best Digital Marketing Training to assist you with utilizing your bits of knowledge on both instagram Marketing and shopping Ads. Instagram’s planned marketing pattern for 2020 revolves around the platform’s increased use of more video content, targeted advertising, influencer production, and Instagram sales. 2020 looks like a promising year for Instagram brands to expand and it should be leveraged by everyone.

Author: STEPS