Digital Marketing refers to the promotion and advertising of brands and products through digital platforms. It’s not like typical marketing. It differs from traditional marketing. Digital Marketing uses multiple channels and approaches which enable an organization to analyze marketing campaigns and understand what is working and what’s not in real-time.

Looking for the top digital marketing courses in Kochi? Well, you’ve come to the right place! STEPS is known for providing the best and quality online digital marketing training in Kochi. To help you pick the best course for you, today we will give you a brief idea of marketing.

4P’s of digital marketing

Product, Price, Place, and Promotion are the four pillars of digital marketing.

Product

Who is your user, what are their requirements, what their issues are, and how does your brand going to help or provide relief to them. The answers to all these doubts are essential to determine the foundation of your marketing method in which you require absolute clarity.

Price and promotion will get affected by your brand. Getting recognized or acknowledged is not enough. You also need to convince your potential user that your brand or service can meet their expectations.

Price

Price is the element that affects the user most. It is the element that influences the user to make the payment decision regarding the product. Therefore it is the responsibility of the product to balance the price based on your business. If you keep your price too expensive or high, you cannot able to sell your product item and if you keep the price too cheap or low then your profit margin will suffer.

Brands and businesses need to understand that users are smart they want to buy a quality product at affordable prices. Therefore, a brand or product needs to maintain a balance between price and product. That balance will depend upon marketplace and lead generation methods.

Place

The place is all about the location from where the user will buy your product. Where will your users look for your brand? Will you make money from your business offline? Whether you sell your product via retail store offline channel or from your site, online purchase site at the local village market, no matter which place do you choose.

However, each of these locations will present you with problems that you must conquer to keep your business functioning well. As a result, make an informed selection while keeping your future user in mind.

Promotion

It refers to the methods and strategies used to market and promote your items. The promotion strategies have radically changed as a result of technological advancements. Digital marketing has now exceeded traditional marketing by a wide margin. Traditionally, products were promoted through television, newspaper, radio, and outdoor advertising, all of which appear to be costly and out of reach for small business owners. Digital marketing, on the other hand, gives everyone an opportunity because it is a type of marketing that is measured and driven by analytics, behavior tracking, and other ROI (return on investment) metrics.

Digital marketing involves various kinds of marketing techniques like E-mail marketing, Search engine marketing, content marketing, etc. The best thing about digital marketing is that it is inexpensive.

In conclusion, the above-mentioned 4 P’s of Digital Marketing have completely altered the marketing field. Please contact us if you are seeking for effective digital marketing course for growing your business or startup. We will be happy to assist you.