Ready to grow your brand and audiences then wait for what get started with podcast and improve your brand and audiences now. In this blog we are going to discuss about podcast advertising and what can it do to improve your brand and audience. It is true that the best way to attract and grow audience is through great and relevant content, after all content is king!. Podcasting is comparable with content marketing. We all do blog promotion tactics to improve our business and make our site visible over audiences. Have you ever thought about doing a podcast? If you haven’t already, start thinking of it now this will definitely do benefit you and your business. Income from podcast is rising, surveys shows that revenue from podcast is growing steadily for the past few years. In addition, the number of individuals listening to podcasts and the number of hours spent on podcasts are also rising.

What is podcast advertising and how does it differ from all other types of advertising?

As the name implies it is the advertisement of product/services/brands through podcasts. If you haven’t known already, podcast is the new way of customer acquisition in the business point of view, for audiences it is a daily dose of content in the form of audio in which they can listen on the go. In this fast moving world people don’t even have time to scroll down through an entire blog and finding relevant information suitable for them. The reason why audiences rely on listening to podcast is, it is more precise and comes so easy and quick. Since podcast is becoming more and more trending these days advertising through podcast channel or podcast advertising is a new method of acquisition of customers.

Why to choose Podcast Advertising?

• Helps in building trust

One of the big reason behind the booming growth of the podcast is, listeners appears to be faithful and loyal, so they trust the hosts and their suggestions. On the other hand it is similar to influencer marketing but podcast marketing is much more affordable. This is the cheapest way to build a brand and audience as well.

• Higher conversion rate

At one point of their listening experience, 50 percent of people who listen to podcasts would buy the advertised items. The more you listen to the podcast the more you know the hosts. This will result in high conversion rate.

• Affordable and effective method of advertising

Podcast advertising is considered as the cheapest and effective mode of advertising and marketing your brand and services. In fact looking at ROI it is the best advertising to be considered.

• They don’t come up with breaks

Unlike traditional marketing like television or radio podcast doesn’t come up with a shout out of by a third party introducing his/her products and services. Podcast ad includes a host reading the advertisement as a natural part of the show.

There is one main explanation why marketers pays attention for podcast advertising: it works when conventional advertising media have become significantly less competitive over the past few years, in particular. Podcasts is definitely a game changer for brands and professionals. Podcast marketing is growing like crazy.

We will be right back with many such interesting blogs until then please stay tuned to STEPS (an IT training division of Spectrum)