All of a sudden when the pandemic started to grow, the world witness how a virus could stop all daily activities of the world. As it kept on spreading the colleges, schools and offices were closed suddenly. When lockdown started, eventually everyone had to stay in their houses. As a result, many were not able to go for work and the companies started to face huge crisis. To cope up with some of these crisis various companies adopted a strategy: ‘work from home’. It started to become an era in which promotions, advertisements and peer to peer talks took place through a virtual platform. Through this digital pandemic, webinars started to grow more than earlier. And it turned out to be a different method to market business for all.

What is Webinar?

Webinar is an online platform to take seminars for a targeted group of audience. It got its terminology from the terms Web and Seminar. We could easily participate in webinars through phones, tabs, PC etc. As long as there is enough range to connect, anyone can access the webinars from where they are. It is a user-friendly platform designed to achieve global reach.

Webinar as a Marketing tool

Mostly webinars aimed for marketing are free of cost. Here webinars are not just about selling products but an opportunity to show our products to a wide range of audience. It is an open platform to showcase the company’s efficiency and thereby grab audience to its side. Instead of direct selling we could promote our product or service indirectly. The content in webinars must always be helpful to participants as they are the major essence of the entire program.

Among all other methods available, choosing webinars for marketing have turned out to be the best and cheap mainly because of:

• While conducting a webinar we don’t have to worry about setting up an infrastructure. The money and work needed to spent in this is been saved.
• We can focus on certain target group.
• We can continue to keep our contact with the participants through various social medias even after the webinar is over. With the information provided during registration this process would be simple.
• It protects the environment by cutting down the need to use papers for promotions and collecting feedbacks. Saves paper by adopting e-brochures.
• We could easily understand the impact of our class. We could observe the changes in participants as the webinar takes place.
• Saves time and reduces human labor.
• Helps to build a stronger and lasting relationship.

Nowadays webinars are becoming more relevant as well as an integral part of Digital marketing strategies. Webinars turn out an easy and simple method to connect wider audience. It has turned out to be effective and helpful. Crisp and precise presentations with question answering sections is what makes it so outstanding. The future shall see an era of digital connecting, marketing and promotions as a method to gain heights.

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Author: STEPS