WhatsApp was founded by two former Yahoo executives, Jan Koum and Brian Acton, in 2009. Since then, the use of this application has continued to spread to more than 1200 million users in 2017, especially among the countries of the West. The role of WhatsApp is excellent for this huge massiveness as a marketing tool. Among its users include people of any age, social circumstances and profiles. Which means this program is used by most people who make up the target audience.

A Look at WhatsApp Statistics

• At present the WhatsApp service is used in 109 countries.
• The app is used daily by 70 % of WhatsApp users.
• There are 100 million voice calls each day, and 55 million video calls.
• 175 million people actively use the WhatsApp Status feature.
• The WhatsApp comes in 53 languages.

Tips to get the Benefit in your Business

1. Perform Real Time Customer Service

WhatsApp provides you the opportunity to assist your users and resolve their doubts in real time through chat, voice calls or video calls.

2. Take advantage of the power of Groups

WhatsApp enables the formation of groups of up to 256 members. This feature helps you to create a “collective conversation,” in which all participants can communicate.

3. Enrich your texts and take advantage of multimedia

When writing text messages, we recommend using italics and bold as a way to highlight the information, to attract and keep your audience’s attention.

• For italics, the phrase should be placed between low hyphens, like this: _Hello_
• For bold, you must put the phrase between asterisks, like this: * Hello*

4. Hold the quality of your messages to keep your attention of the audience.

Keeping in mind that your customers have entrusted you with their telephone numbers, it is essential that you should provide quality and respect in your communications. And the messages should be brief, Relevant, clear and Orthographically correct.

5. Use all the WhatsApp features to the maximum

• Place a profile picture of your business.
• We advise you to implement the “Send exact location” function when sharing addresses.
• To make a successful WhatsApp Marketing you should take full advantage of all the features that the app offers you.
• Use the WhatsApp Status tab to upload posts that last 24 hours and they disappear.

There are many reasons why we recommend that you integrate WhatsApp as part of your marketing tools. It is a free application; WhatsApp gives you the alternatives to communicate directly and in real time with your customers. STEPS will provide you the Best Digital Marketing Training and assist you with utilizing your bits of knowledge on WhatsApp Marketing. Implement our tips by using this application to improve your business.