Every year, new technologies come out, existing technologies get smarter. As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt to emerging technologies and stay ahead in the market.

These days almost any type of business can benefit from the production of a short video. Consumers are 65-85% more likely to purchase a product or service that has video representation. The Video is flooding today’s social media outlets and websites.

Live Video is still at the top of the content marketing. There are two key steps to move the needle with live video. First, it’s important to create a robust content strategy. Remember what are all the things your customers would find useful, helpful or fun? Think and generate brilliant ideas until your hand starts to hurt.

Step two is to pick the Right platform you want to focus on Facebook Live, YouTube Live, Instagram Live, Periscope, or even Livestream.com. Right now, we are advising our clients to focus more on YouTube Live and Instagram as space is less crowded. Always Keep your videos fun, engaging and create experiences along the way.

Three best ways to stand out from a crowd is to build your brand, tell a great story and provide helpful, authentic content. Trends do not replace good marketing. Do those three things consistently, and leverage the latest trends and it’s game over (in a good way) for you and your business.

Video promotions will bring a clear understanding of the benefits of a product or service. Consumers also find it is as more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

So we know that video content has increased conversion rates in sales. However, poor production quality may have a reverse effect on a consumer. If you aren’t skilled or knowledgeable in video creation, contact a professional digital agency those who are video experts.

Author: STEPS