Influencer marketing

Influencer marketing is a type of social media marketing that involves sponsorships and product placements from influencers, individuals and organizations that have a supposed level of expertise and/or social influence in their respective fields.

Influencer marketing works because it uses strategies such as word-of-mouth advertising and social evidence that are now essential to any successful marketing campaign. Customers trust their family, colleagues, and individuals whom they respect more than businesses that sell the products and services they purchase and use.

Influencer Types

Micro-influencer

Micro influencers have within their niche a relatively modest following of thousands or tens of thousands of people. They create relevant content for their audience and use social media platforms, blogs, other written publications, websites, and forums to communicate with them.

Celebrity influencer

Celebrity influencers are very well-known people with great achievements — usually in the millions — that are known throughout many industries. We are widely recognized and thus have the potential to influence the target audience with great success.

Even if your target audience does not overlap with all the fans of your celebrity influencer, promoting them and/or using your product or service is a powerful form of social proof. Because celebrities are so well known, they are able to reach multiple audiences across different channels.

Blog influencer

A blog influencer is someone with thousands or millions of subscribers and followers writing for their current website. They’re different in their reach and influence from other bloggers.

Social media influencer

Through social platforms such as Instagram, YouTube, Facebook, or Twitter, social media influencers are well-recognized and followed by thousands or even millions of people. Influencers in social media share content on a wide range of topics, including fitness, sports, vehicles, lifestyle, outdoor activities, travel, fashion, art, beauty, and interior design.

Key opinion leader

Key opinion leaders (KOLs) are high-level experts in a particular field on a specialized subject. KOL may be trained in the application of makeup, Paleo lifestyle, or Bikram yoga. If your company wants to attract members of the audience in a very specialized field, KOL is a great option. Because of their experience on a particular topic, KOLs are trustworthy contributors to their industries and are followed by people who are also interested in them.

According to the study Influencer Marketing produces 11 times the ROI of traditional forms of digital marketing. Marketing influence isn’t a secret mission! Indeed, it is a relatively easy digital marketing method that can have an enormous ROI if properly executed.

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